Kami & Kindred is all about natural beauty. A carefully crafted collection of handmade, ceramic and natural fibre jewellery and homewares celebrating the goddess within, and everyday essential rituals.

Each item is handcrafted by me, in every sense of the word. The process includes sourcing local natural materials, working the clay, wheel throwing the domestic ware, mixing and applying specialty glazes and even producing the twisted fibre cords and tassels. No amount of effort or love is spared.

The ceramic jewellery pieces are shaped by hand from stoneware clays that have been mixed with a touch of energised sand from our stunning beaches here in Nelson, Aotearoa (New Zealand). Each piece then goes through two firings; a bisque and a glaze fire - this is what makes them super strong.

The cord that ties the necklaces is also made by hand using only the finest quality cotton and silk yarns from Japan.

'Kami', a Japanese word that translates to ‘the divinity in all things’, and ‘Kindred’ celebrating sisterhood, is a powerful and fitting name for this high-end, sustainable, feminine design label.

Kami & Kindred is not just another designer brand, but an ethical, slow-fashion company, proud to be part of a global movement towards self love and empowerment.

Our goal is to contribute to a more sustainable, creative and beautiful world by embracing key concepts of Japanese aesthetics and also the principle of slow fashion:


Slow Fashion

'Fast fashion' is a contemporary term used by retailers and designers to describe a phenomenon and business model that is widely implemented around the world. It describes the method of imitating trends and styles seen on the runways at Fashion Week. These styles are then sold at a lower price and quality to the majority of consumers who cannot afford the designer pieces.

At Kami & Kindred, we utilise 'Slow Fashion'. Slow Fashion is the movement of designing, creating, and buying garments, or in our case accessories for quality and longevity. Slow fashion encourages slower production schedules, fair wages, lower carbon footprints, and (ideally) zero waste. 

Japanese Asthetics

The Japanese aesthetic is a set of ancient ideals that include wabi (transient and stark beauty), sabi (the beauty of natural patina and ageing), and yūgen (profound grace and subtlety). These ideals, and others, underpin much of Japanese cultural and aesthetic norms on what is considered tasteful or beautiful.

Wabi Sabi

'Wabi-sabi' is a concept in traditional Japanese aesthetics constituting a worldview centered on the acceptance of transience and imperfection. The aesthetic is sometimes described as one of beauty that is "imperfect, impermanent, and incomplete".


While  "defining wabi sabi in physical terms is like explaining the taste of a piece of chocolate by its shape and color." (Wong & Hirano) the characteristics of the wabi-sabi aesthetic include asymmetry, roughness, simplicity, economy, austerity, modesty, intimacy, and appreciation of the ingenuous integrity of natural objects and processes. Perfection is found in the imperfections.


At Kami & Kindred, each item is made by hand, without the use of stamps, casts or cutters and is subjected to the vagaries of glazing and firing. This means every single piece is a slightly different shape, weight or colouration from the one before it, which we think just makes your chosen piece that much more personal, beautiful and unique to you. Perfectly imperfect.

Hayley in her studio space

Hayley in her studio space


Hayley Richards is a talented, self-taught designer and ceramic artist who has a strong interest in organic abstract forms, natural materials and traditional methods. She uses the gifts of the earth including natural fibres and dyes combined with her unique hand-crafted stoneware pieces which have tribal and simple Japanese aesthetics.

Hayley has been interested in fashion and design for many years including exploring sewing and textiles, photography, web design, branding and event staging.

Hayley is also a certified plant-based nutritionist and blogger (gathergirl.com). Her love for the beauty and bounty of mother nature, and a focus on sustainability and the ecology of our planet crosses over into her slow-fashion, ethical jewellery and homeware collections.

As if that wasn’t enough, she is also a busy mother of 3 young girls.

Kami & Kindred is all about natural beauty. A carefully crafted collection of handmade, ceramic and natural fibre jewellery and homewares celebrating the goddess within. Each and every product used to make her works are from the earth; the clay dug from the ground in all its imperfect gritty beauty, the natural glazes and dyes inspired by the colours of mother nature, through to the organic cotton tassels and threads used to hand make the necklace ropes.